Unversal Search Optimization
Is Your Site Ready for Web 2.0?
Universal Search has arrived. Major search engines like Google, MSN, Yahoo and Ask are now beginning to query more sources than just web pages as they constantly seeking to improve user experience by returning relevant, thorough and engaging search results.
A Universal Search result is a "blended search" result mixing traditional text only search results with non-text returns, such as videos, music, images, blog posts, forum entries, product reviews and the latest news results. The premise behind "Web 2.0" or Universal Search is that it allows users to search "vertically" for relevant information instead of the traditional "horizontal" results. In other words, instead of casting a wide and ungainly net for information, you slice through clutter to get to more topical, relevant, "unified" results. For instance, whereas a traditional search on Google for "Darth Vader" might merely turn up website links and news articles, you'll see a Universal Search for the iconic villian might also yield images, video clips, book results, blog posts, links to social networks, and the like.
The powerhouse search engines, including Google, Ask, MSN, and Yahoo, all appear to be moving towards some variation of "Web 2.0" Universal Search. This industry migration presents a host of challenges and opportunities for Search Engine Optimization. On the one hand, non-text results threaten to crowd out traditional search engine returns, making already competitive top search engine positions that much more difficult to secure. On the other hand, Universal Search provides countless new tools and pathways to website optimization. Web sites with significant digital media resources certainly should act expeditiously to leverage these assets through Social Media Marketing and a Universal Search Engine Marketing campaign.
At Intrapromote, we offer a battery of field tested and battle proven resources and strategies to help our clients adjust to the Universal Search paradigm. We can customize unique strategies including Search Engine Optimization, Social Media Marketing and Online Press Optimization to enhance your site's visibility and keep up with competing sites. A customized Intrapromote Universal Search Engine Marketing campaign can include blogging, social bookmarking, podcasting, vodcasting, creating online optimized press releases, boosting visibility in local niche search engines, and much more. By smartly leveraging the possibilities of Universal Search, web marketers can expand into new markets and discover new ways to stay competitive.
>>> Read more about Universal Search on SEO Speedwagon
>>> Read more about Social Media Marketing on SEO Speedwagon
>>> Request an Intrapromote Universal Search Engine Marketing proposal.
>>> Questions? Call 800.304.3058 or inquire by email.