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IP SEARCH > Web Site Audit

Core Element #1

Web Site Audit

A Complete Physical For Your Site

Every Search Engine Optimization Campaign begins with a comprehensive website audit guided by our CIRTA process. We examine over 25 different aspects of a site’s performance. We typically uncover dozens of ways your site can more efficiently communicate its value to search engines – and thus, to searchers.

SEO is much more than keywords on a page or links to a site. After all, all those targeted keywords and built links aren’t going to help a site if search engines cannot crawl and index it. This is where much of our Website Audit comes in. In addition to identifying opportunity where keywords, links, and social aspects are concerned, our Website Audit examines a site’s technical aspects to find any hindrances and/or prospects to elevate your site to be easily and efficiently crawled and indexed.

Among the brands that have experienced IP’s “white glove” service and exceptional results are:

The Website Audit also plays the part of roadmap for an Intrapromote Search Marketing campaign while providing actionable next steps to a web development team. It begins with an interview, so we can get a sense of a site’s needs from the owner’s perspective. Next, a customized and comprehensive forensic report is compiled with all examined aspects of a site prioritized by varying degrees of need. Finally, all of this is presented in understandable language for consultation.

Ultimately, The Website Audit boils down to real people, real experts, combing through a website with a search focus to create an adaptable process and blueprint for an SEO campaign.

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SEO Campaign Elements

Web Site Audit (Core #1)

This is where most of our search campaigns begin. You’ll come away with dozens of ways your site can more efficiently communicate its value to search engines – and thus, to searchers.

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Search Engine Optimization (Core #2)

Our organic SEO campaigns are designed to not only improve the traffic and search results presence of your website, but also to enhance the overall quality of the user experience.

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Content Marketing For Search (Core #3)

Set your brand apart by telling its story. Having great content to share around the web is a key factor in online success, which is precisely why we want to help you use your content to tell your brand’s story.

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KPI Reporting (Core #4)

Measuring success is only useful if you’re using the right measuring stick. We can help you define and set appropriate and unique KPIs and then craft a winning strategy to achieve your online marketing goals.

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Training & Consulting

Not everyone needs or wants a full SEO campaign. Trainings and consultations are a great alternative for those looking to increase their own (and their staff’s) knowledge and understanding of today’s SEO practices.

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Digital PR

Digital PR is the act of directly connecting your consumers with your marketing content, events and products. It spans across SEO, social media and content marketing and gives meaning to the idea of integrated marketing.

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Local Optimization

If your business has a location, you need optimized local listings. There’s no question about it. Local search results are simply too valuable to overlook a second longer.

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Mobile Optimization

Our mobile optimization ensures that mobile users are getting the same high quality experience that traditional desktop users get when visiting your site. As mobile usage increases, so too does the importance of having a well-optimized mobile website.

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The CIRTA Audit Process

Introducing CIRTA

The process that guides The Web Site Audit is called CIRTA which is described simply as:

  • Crawling — an engine’s ability to navigate its way through your site (more)
  • Indexing — the likelihood that, once found, those pages will merit inclusion in a site’s index of pages (more)
  • Ranking — a page’s ability, once indexed, to appear in search results for search queries (more)
  • Traffic — users seeing your URL on a search results page and clicking on it (more)
  • Action — users performing the activities you want them to perform after they’ve reached your site (more)

We believe that diagnosing and addressing issues from all five of these categories, in this order, facilitates a repeating process that represents the surest route to organic SEO success.

Most SEO companies begin their process with Ranking.  However, if a search engine’s spiders are unable to Crawl and Index your site, you’re essentially invisible to search engines and the millions of people searching on them daily. How will visitors perform desired actions on your site if they never find your site?


Crawling — An engine’s ability to navigate its way through your site.

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Indexing — The likelihood your pages will merit search inclusion.

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Ranking — A page’s ability to appear in search results.

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Traffic — Users seeing and clicking on your pages from search results.

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Action — Visitors perform the activities you want them to.

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The CIRTA Process