IP SEARCH > Mobile Optimization
Mobile OptimizationWhere’s the nearest deli? The nearest ATM? The nearest hospital? Potential customers are asking those questions, but it’s becoming more and more unlikely that they’re asking from their desktop machines. Instead, they’re using their phones at a stoplight or while they’re walking down the street.
Knowing this, ask yourself: Is your website optimized for the best mobile user experience possible?
With users in a constant state of motion, your goal is to get your message out in front of them as quickly and efficiently as possible. This means that while SEO best practices still apply, it’s the design and content format of the mobile site that will be more critical to its success.
For mobile website strategies that include a mobile version created on a subdomain, we use mobile keyword research to optimize this content specifically for mobile search behavior.
Mobile users with iPhones, Droids, and Blackberry devices are already using your desktop site as a mobile site. The question is, what kind of mobile experience are they having?
In our experience, we generally come to the following conclusions with every site we look at that doesn’t have a mobile-specific component:
- Users are leaving because your site is taking too long to load
- Users are having a hard time getting through to your site
- Users are leaving without doing what you want them to do
As of the end of 2013, 56% of all people on earth own a smart phone and 50% of mobile phone users use mobile as their primary internet source. Is your website accessible to this new emerging market?Request Free Consult
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