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IP SEARCH > Local Optimization

Local Optimization

People search Google for places to walk into and spend money, but they can only find you if you’re on their map.

Local SEO is, without question, one of the most valuable assets a company with regional offices can engage in to impact search results. With the advent of mobile applications, Google Places, and the increase of geo-targeted searches, Local SEO is a primary focus of many companies in their marketing efforts.

Practically any geo-targeted keyword phrase query in Google is now returning a Google Places Result above the natural results. Additionally, branded phrases without a geo-targeted keyword are also showing Places results in Google.

Are you appearing where you need to be?

If you have any brick and mortar locations, you need to leverage the rising boom of local search. Beyond Places, this also impacts your web site and social media profiles. When all of your assets are working together, you have a better chance of being seen for a number of queries in Google.

Local Search Optimization is a key part of our Integrated Search approach which can include:

  • Places Listing Optimization
  • Tying your Web site to the Places Listings with consistent information through various approaches
  • Local content being published through Social Media channels
  • Trouble shooting erroneous or duplicate Places Listings
  • Local marketing messaging at its finest

With so many assets at your fingertips, you need to make sure they are working together for maximum impact.

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SEO Campaign Elements

Web Site Audit (Core #1)

This is where most of our search campaigns begin. You’ll come away with dozens of ways your site can more efficiently communicate its value to search engines – and thus, to searchers.

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Search Engine Optimization (Core #2)

Our organic SEO campaigns are designed to not only improve the traffic and search results presence of your website, but also to enhance the overall quality of the user experience.

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Content Marketing For Search (Core #3)

Set your brand apart by telling its story. Having great content to share around the web is a key factor in online success, which is precisely why we want to help you use your content to tell your brand’s story.

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KPI Reporting (Core #4)

Measuring success is only useful if you’re using the right measuring stick. We can help you define and set appropriate and unique KPIs and then craft a winning strategy to achieve your online marketing goals.

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Training & Consulting

Not everyone needs or wants a full SEO campaign. Trainings and consultations are a great alternative for those looking to increase their own (and their staff’s) knowledge and understanding of today’s SEO practices.

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Digital PR

Digital PR is the act of directly connecting your consumers with your marketing content, events and products. It spans across SEO, social media and content marketing and gives meaning to the idea of integrated marketing.

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Local Optimization

If your business has a location, you need optimized local listings. There’s no question about it. Local search results are simply too valuable to overlook a second longer.

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Mobile Optimization

Our mobile optimization ensures that mobile users are getting the same high quality experience that traditional desktop users get when visiting your site. As mobile usage increases, so too does the importance of having a well-optimized mobile website.

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