IP SEARCH > Local Optimization
Local OptimizationPeople search Google for places to walk into and spend money, but they can only find you if you’re on their map.
Local SEO is, without question, one of the most valuable assets a company with regional offices can engage in to impact search results. With the advent of mobile applications, Google Places, and the increase of geo-targeted searches, Local SEO is a primary focus of many companies in their marketing efforts.
Practically any geo-targeted keyword phrase query in Google is now returning a Google Places Result above the natural results. Additionally, branded phrases without a geo-targeted keyword are also showing Places results in Google.
Are you appearing where you need to be?
If you have any brick and mortar locations, you need to leverage the rising boom of local search. Beyond Places, this also impacts your web site and social media profiles. When all of your assets are working together, you have a better chance of being seen for a number of queries in Google.
Local Search Optimization is a key part of our Integrated Search approach which can include:
- Places Listing Optimization
- Tying your Web site to the Places Listings with consistent information through various approaches
- Local content being published through Social Media channels
- Trouble shooting erroneous or duplicate Places Listings
- Local marketing messaging at its finest
With so many assets at your fingertips, you need to make sure they are working together for maximum impact.Request Free Consult
SEO Campaign Elements
Set your brand apart by telling its story. Having great content to share around the web is a key factor in online success, which is precisely why we want to help you use your content to tell your brand’s story.Find Out More
Measuring success is only useful if you’re using the right measuring stick. We can help you define and set appropriate and unique KPIs and then craft a winning strategy to achieve your online marketing goals.Find Out More
Not everyone needs or wants a full SEO campaign. Trainings and consultations are a great alternative for those looking to increase their own (and their staff’s) knowledge and understanding of today’s SEO practices.Find Out More
Digital PR is the act of directly connecting your consumers with your marketing content, events and products. It spans across SEO, social media and content marketing and gives meaning to the idea of integrated marketing.Find Out More
“We call IP our Behind The Scenes Heroes.”
“Another record setting month!”