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IP SEARCH > Digital PR

Digital PR

You’ve labored for hours on your content marketing strategy and created pieces that you’re really proud of, but no one is coming to check out your work.

It’s no secret that “If you build it, they will come” doesn’t work online. That means you need a little help to get the word out. That’s where we come in with our digital public relations services.

We make sure we understand your target market and then go about finding sites that align with those consumers. Once they’ve been identified, we reach out to them to let them know about your content. We don’t ask for a link or put anyone on the spot. We just let them know that it’s available if they want to check it out and share it with their audience.

We believe that if your content marketing is up to snuff then the audience you’re trying to reach will naturally identify and interact with your content.

In addition to focused digital outreach, IP also works to build blogger networks that brands can leverage on a regular basis for campaigns. From screening to interviewing to organizing and activating, IP has all the bases covered for blogger outreach campaigns with raving fans.

Digital PR is designed to naturally align with and complement your ongoing SEO and social media efforts and allow everything to flow seamlessly. After all, if your marketing efforts aren’t in sync, you’re missing opportunities.

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SEO Campaign Elements

Web Site Audit (Core #1)

This is where most of our search campaigns begin. You’ll come away with dozens of ways your site can more efficiently communicate its value to search engines – and thus, to searchers.

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Search Engine Optimization (Core #2)

Our organic SEO campaigns are designed to not only improve the traffic and search results presence of your website, but also to enhance the overall quality of the user experience.

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Content Marketing For Search (Core #3)

Set your brand apart by telling its story. Having great content to share around the web is a key factor in online success, which is precisely why we want to help you use your content to tell your brand’s story.

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KPI Reporting (Core #4)

Measuring success is only useful if you’re using the right measuring stick. We can help you define and set appropriate and unique KPIs and then craft a winning strategy to achieve your online marketing goals.

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Training & Consulting

Not everyone needs or wants a full SEO campaign. Trainings and consultations are a great alternative for those looking to increase their own (and their staff’s) knowledge and understanding of today’s SEO practices.

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Digital PR

Digital PR is the act of directly connecting your consumers with your marketing content, events and products. It spans across SEO, social media and content marketing and gives meaning to the idea of integrated marketing.

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Local Optimization

If your business has a location, you need optimized local listings. There’s no question about it. Local search results are simply too valuable to overlook a second longer.

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Mobile Optimization

Our mobile optimization ensures that mobile users are getting the same high quality experience that traditional desktop users get when visiting your site. As mobile usage increases, so too does the importance of having a well-optimized mobile website.

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