Search Engine Reputation Management
Online Reputation Management: Building, Enhancing & Preserving Your Company's Online Image
According to Merriam Webster, your company’s reputation refers to the overall position your company occupies as perceived by the community or the general public. According to Intrapromote, your company’s online reputation also refers to your company’s positions -- search engine positions. In other words, a significant part of your online reputation is the "reflection" of your company as perceived by Google or Yahoo.
The easiest way to get a snapshot of your online reputation is with a simple search of your company name at Google and Yahoo. The same is true for the online reputation of your main products and services. For some companies, their company web site is listed at or near the top of the search engine results. But what can be troublesome, and sometimes even disastrous from a publicity standpoint, is what may be created by consumer-generated media and is listed along with your company’s web site.
The sites listed on the first page at Google and Yahoo can make or break your online reputation and your online reputation is critical to the success of your web site(s). In the Web 2.0 social media driven online world, what people are saying about your company and your products and services in consumer-generated media (blogs, forums, discussion boards, product review sites, opinion sites, protest sites, etc.) can impact the online identity of your company. Add to this the increase in search engine popularity and subsequent increase of searchers, and preserving your online reputation can become quite a challenge.
The "big picture" goal of our Online Reputation Management service is to build and enhance your online reputation by increasing your visibility online over time. We do this by promoting and publicizing your company’s strengths, the good information about your company, pushing up the positive sites and crowding out or out-ranking the negative web sites. To us, improving, protecting and managing your online reputation is centered on increasing the relevancy of your web pages for critical keyword phrases such as your company name. While much of the focus is on your company site(s), we also spend time working with third party sites that are friendly or neutral to your site(s).
Since search engine algorithms are ever-changing, our techniques are often adjusted as we work on creating, enhancing, protecting and maintaining what is said about your company online. We are also absolutely committed to best practices online and refuse to use any spam or controversial techniques in an attempt to manipulate the search engines. Proper online reputation management is about effective online public relations over time.
Depending on your situation, along with our Online Reputation Management activities, we will customize a mix of our services which may include Search Engine Optimization, Pay Per Click, Link Building, Online Press Optimization and RSS Feed Optimization. A big part of our strategy for online reputation management is executing our Architecture Of Agreement linking strategy, positively uniting your web site(s) and third party sites to protect your online reputation. If you have a blog or more than one web site, we can help organize and use these assets in a way that benefits your online reputation.
>>> Request an Intrapromote Search Engine Reputation Management proposal.
>>> Questions? Call 800.304.3058 or inquire by email