RSS Feed Optimization
RSS Feed Optimization: An Advanced Link Building Strategy
A significant part of executing our overall linking methodology is to build the external link relevancy of your site. One way we do this is with our core Link Building service which seeks out quality third party sites and adds to the number of incoming links to your web site. As an advanced link building strategy, we also recommend RSS Feed Optimization as a means means of establishing valuable incoming links to your site.
RSS is a syndication platform that utilizes XML technology to distribute news for newspapers and other forms of content rich web sites. In essence, RSS is made up of web feeds that are used to publish frequently updated content, such as news, blog entries, new company products, and podcasts online. By utilizing RSS, web surfers are able to stay abreast of the changes that are occurring within the companies they have interest. Likewise, companies are able to "feed" their online target audience with up-to-date information and vital changes that occur within their business.
RSS content can be viewed through software called "feed readers" or online aggregators such as Google Reader, My Yahoo!, or MSN. People who wish to subscribe to a particular feed will enter the URL of the RSS feed into the reader/aggregator or click on an RSS icon found on a Web site that displays RSS as a means of initiating the subscription process. The readers and aggregators will check hosting sites regularly and as the RSS feed is updated, fresh content (i.e., a new entry) is downloaded and displayed to the subscriber.
RSS continues to see increases in popularity each month, and it’s now common to see RSS news feeds displayed on smaller content-rich web sites. For this reason, it is crucial to utilize RSS technology to stay ahead of your competition.
An RSS Feed Optimization campaign can not only create a clear path to feed important information to your online target audience, it can also help execute our linking methodology by increasing the external link relevancy of your site. Our services include the creation and distribution of custom optimized RSS feeds at the category and product levels that include high quality, keyword rich links to your web pages.
>>> Request an Intrapromote RSS Feed Optimization proposal.
>>> Questions? Call 800.304.3058 or inquire by email