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While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.

search-strategiesIn this webinar, we will focus on:

  • What makes the EDU market so competitive when it comes to online advertising.
  • How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
  • How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
  • The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.

View this webinar in its entirety

Below is an archive of previous webinars for your viewing pleasure:

intrapromote-7Advanced PPC & SEO Campaign Diagnostics
They Say You Can’t Have It All: How to Choose Between PPC & SEO

10 Things to Consider When Coordinating PPC and SEO Campaigns
screen shot of webinar: online reputation management for doctorsOnline Reputation Management for Doctors
Value-Based Listening: Mining Value from the River of Noise archive-webPPC & SEO Goals: Debunking Myths & Where to Really Focus
mastering-facebookMastering Facebook Edgerank – Annalise Kaylor at PubCon 2013