SEO, Social Media, Content Marketing & PPC Webinars
Four Ways to Tell If You Actually Have a Social Media Strategy
How many agencies have presented to your Marketing VP and dropped some variation of the “social media strategy” line? How many of those same agencies went on to explain just exactly what they meant by that? Let’s assume that these agencies were hired; when is the last time you heard a strategy progress report? Did they explain how the “incredible engagement” that they have been reporting on ties into the strategy goals?
Too long has our industry hid behind vague anecdotal facts and philosophies dressed up as a viable “Social Media Strategy”, and we intend to clear the air with some diagnostic points that will allow you to determine if you actually have a working social media strategy, or in what state of affairs your current strategy lies. Join us as our Director of Social Media Marketing, Dylan Price, guides us through a practical evaluation of our social media marketing activities.
In this webinar, you will learn:
- The four pillars of any holistic social media marketing strategy
- Performance indicators that will allow you to cut through the minutia of your social media marketing activities
- Analysis standards that will keep you informed of your strategy’s success
- Questions to challenge your team and yourself when developing your strategy
- The value of a Social Media Audit when creating your strategy
Regardless of whether you’re just now hearing about Content Marketing or if you’ve been doing it for a while, it’s no surprise that this marketing “trend” is here to stay. So if you’re like most marketers, you’re trying to build your program from the ground up. But are you doing it in a logical manner with clear-cut goals, a streamlined process and a holistic program? Better yet, where do you even start?View Webinar
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration…the list goes on.View Webinar
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on that data. However, the work does not end here. How do you know if either medium is truly working? Beyond interface and report numbers, this month’s presentation will center around:
- Which metrics and data points you should track long-term.
- How to project future performance based on those long-term changes.
- Where your PPC & SEO campaigns fall in the grand marketing scheme for your brand when it comes to overall return.
Half of adult Internet users have looked online for information about specific doctors. Half.
As a physician, what comes up when you search for your name? What can doctors do to influence those results? How can Administration, Marketing, and IT collaborate to strengthen and improve search results for their physicians?
In this Webinar, Intrapromote SEO and Social Media experts will define the concept of reputation management, explain what doctors and healthcare systems can and cannot control, and offer experienced guidance about how to maximize doctors’ online presences.View Webinar
In this webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers. However, this doesn’t change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons.
The representatives from Intrapromote and Hanapin Marketing will:
- Describe the situations that could require a decision to be made between SEO and PPC.
- Outline how to decide between SEO and PPC if found in one of these situations.
- Discuss ways to move towards a marketing model that can include both SEO and PPC efforts.
Do you have both SEO and PPC campaigns running for your business? Be sure to watch this webinar by Hanapin and Intrapromote on how to ensure that you’re effectively coordinating your efforts!View Webinar
When asked “What do Marketers and their teams work on?” we find that more and more marketers, whether internal to a company, running their own business or working in an agency on a client’s behalf are spending more and more time concerned with analytics and social/community management as part of their SEO.
This webinar aims to share some perspective taking the challenge of integrated listening and analytics to find the data and the value of what is meaningful to your brand, your service, your goals.
Please join Intrapromote, LLC and Infegy, Inc. to learn more about Value Based Listening for success in Social Media Community Management & Engagement and more. Learn from our experts and their case studies why marketing and sales are not the only business concerns that can benefit from social listening and analytics.View Webinar
Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And why is this? There are thousands upon thousands of opinions on what data should be tracked in what situations and how. Our presentation this month will seek to:
- Debunk those metrics that are often focused on but may have little affect on your true ROI.
- Outline the best goal-setting process for either medium and any vertical.
- Illustrate how to choose a balance of key and lagging performance indicators that contribute to your account goals.
Annalise Kaylor offers the PubCon attendees the keys to success when dealing with Facebook’s Edgerank algorithm.
Did you know that 65% of Likes occur within the News Feed on Facebook?
Did you know that Edgerank determines the lineup of content that shows in the News Feed?
Annalise’s ‘Mastering Facebook Edgerank’ covers the basics of Facebook content best practices, then shifts into the strategic view to breakdown what the algorithm is actually looking for.View Webinar