Automotive Search Marketing
IP is in its second decade of providing automotive SEO and Integrated Search campaigns for some of the world’s most recognizable brands; including some of the most renowned brands in the automotive industry.
We’ve been working with American Honda Motor Co., Inc. for over a decade at both the brand level and the individual dealership level.
In 2005 we were honored to be the first pure-search firm to ever receive the prestigious American Honda Motor Co., Inc.’s Premier Partner Award.
Then in 2012, out of over 1,400 vendors, we won it again through hard work in areas such as domain consolidation, new model release, existing model overhaul, images, video, eCommerce and consumer finance. And all on sites with sophisticated user-experience and brand expectations.
Automotive SEO By IP
IP’s automotive search marketing search experts have built upon this success and can differentiate your brand by:
- Combining Search Engine Optimization and Social Media Marketing to help create a well-rounded, 21st-century automotive digital marketing campaign.
- Creating automotive SEO site architectures and monitoring subsidiary site launches.
- Helping dissect keyword targets into those designed for sales, marketing and ownership query funnels.
- Ensuring that rankings and traffic remain steady during site redesigns and allowing for a smooth transition between “future” model status, new model launch, and the eventual transition of current models into the library of used vehicles.
- Creating strategies to quickly achieve top search rankings for new models over “spy” sites and auto blogs showing pre-release data.
- Marketing financial services to potential and existing customers shopping for financing packages.
- Establishing best practices for press room and press release optimization.
Automotive Articles Written by Our Staff