We Play Well With Others
Our company structure is unique in the industry since our team members are both experts in their respective core disciplines as well as cross-trained to thoroughly understand the effects of a truly integrated search campaign. This includes things like:
- How social media impacts algorithmic search
- The effects of search on social media patterns and content dissemination
- How things like location-based social applications and local search are intertwined
This is a unique quality since most agencies in our industry have “specialists” that are mainly, if not only, focused on a subset of search. Our internal cross-training policy has allowed team members to understand search and social media together and how each individual component works with the others to achieve maximized results in search engines and social media hubs alike.
Even though SEO is a blend of off- and on-page initiatives in which our “Search” team is well-versed in all aspects of SEO, each dedicated individual will have his or her own unique skill set in the areas of Site Architecture, Link Development, Content Optimization, Code Optimization, Web Analytics & Social Media Marketing.
Many of our team members and their expertise are featured on our blog.
More About IP: