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Agency Team

We Play Well With Others

We know you don’t hire a company; you hire people. Our people make IP an industry-leading organization with the utmost value and importance placed on maintaining solid client relationships.

IP is a search agency made up of experts in the areas of Integrated Search MarketingSearch Engine Optimization and Social Media Marketing.

Our company structure is unique in the industry since our team members are both experts in their respective core disciplines as well as cross-trained to thoroughly understand the effects of a truly integrated search campaign. This includes things like:

  • How social media impacts algorithmic search
  • The effects of search on social media patterns and content dissemination
  • How things like location-based social applications and local search are intertwined

This is a unique quality since most agencies in our industry have “specialists” that are mainly, if not only, focused on a subset of search. Our internal cross-training policy has allowed team members to understand search and social media together and how each individual component works with the others to achieve maximized results in search engines and social media hubs alike.

Even though SEO is a blend of off- and on-page initiatives in which our “Search” team is well-versed in all aspects of SEO, each dedicated individual will have his or her own unique skill set in the areas of Site Architecture, Link Development, Content Optimization, Code Optimization, Web Analytics & Social Media Marketing.

Many of our team members and their expertise are featured on our blog.

More About IP:

About | The Team | Management Team | Accolades | Overheard From Clients | Optimized Brands | News | Work For Us

  • Kyle Malone

    My name is Kyle Malone, an intern in the Social Media department here at IP. I am a born and raised Ohioan, although I did spend two years in the state of Florida. I am senior and I am currently in my last semester at Cleveland State University.

    I spend most of my free time during the summer riding or fixing my motorcycle. I like to go hiking and biking. I love baseball and naturally the Indians are my team. During the winter you will probably find me hiding out on top of a mountain strapped to my snowboard.

    I love to go with the flow and see where the road takes me because you never know what’s around the bend.

  • Kyle Misencik

    Kyle Misencik, SEO Campaign Director, joined Intrapromote in 2011. Possessing a plethora of SEO knowledge with an analytical mindset, Kyle is truly an integral part of our search team. Keyword research, title and…

    Years With IP 4

    Find out more >

  • Erik Dafforn

    Erik Dafforn, President and Director of Search, joined IP full-time in 2002 after joining as a contractor in 1999. He divides his time between overseeing the Search department and managing Enterprise Search campaigns…

    Years With IP 15

    Find out more >

  • Dylan Price

    Dylan Price, Director of Social Media Marketing, has been delivering social media results to Intrapromote clients since 2009, where he started as a Social Media Specialist…

    Years With IP 5

    Find out more >

  • Crystal Schauf

    Crystal Schauf, Director of Human Resources, has been with Intrapromote since mid-2009. Prior to that, Crystal worked as a Stage Manager at various theatres in Chicago where she gained an appreciation for…

    Years With IP 4

    Find out more >

  • Crystal Schauf

    Director of Human Resources

    Years With IP 5

    Crystal Schauf, Director of Human Resources, has been with Intrapromote since mid-2009. Prior to that, Crystal worked as a Stage Manager at various theatres in Chicago, where she gained an appreciation for communication, spreadsheets and organization.

    Crystal began her online marketing career as a member of the Search Team at IP, quickly throwing herself headfirst into the world of link development. She helped develop creative strategies to target high quality links and successfully guided many Search campaigns. She took special interest in researching spam and black hat link building tactics and reporting such instances to the major search engines, as well as educating clients on link building best practices.

    Eventually, Crystal’s stage manager roots took hold and her desire to return to a world of managing people took over, allowing her to shift into Human Resources. Crystal now focuses on finding excellent people to join the Intrapromote team, as well as ensuring that working at Intrapromote is fulfilling, challenging and rewarding

    Read Articles By Crystal

    Crystal’s Favorite IP Moment (15th Anniversary)

  • Erik Dafforn

    President & Director Of Search

    Erik Dafforn, President and Director of Search, joined IP full-time in 2002 after joining as a contractor in 1999. He divides his time between overseeing the Search department and managing Enterprise Search campaigns. He plays the role of “natural selector” in the ongoing evolution of the Web Site Audit, the diagnostic cornerstone of IP’s organic SEO products.

    Erik co-authored Wiley’s SEO Secrets in 2011 and led the SEO team that has twice won American Honda’s Premier Partner Award and the 2012 OMMA Award for Best SEO Campaign.

    Prior to working at IP, Erik worked in publishing as a development editor in the programming imprints of IDG Books and Prentice-Hall Computer Publishing.

    Read Articles By Erik

    Years With IP 15
  • Dylan Price

    Social Media Director

    Years With IP 5

    Dylan Price, Director of Social Media Marketing, has been delivering social media results to Intrapromote clients since 2009, where he started as a Social Media Specialist.

    Since then, he has groomed Intrapromote’s social philosophy, developed the social media service offering, and ultimately translated social media engagement into the return on investment we know today. Typically, you can find Dylan annoying his children by offering elitist criticism of commercials during their television viewing.

    His background includes everything geek — from systems engineering in the US Air Force to recruiting front-end developers into Fortune 500 companies — eventually leading Dylan to discover his true love in online marketing with Intrapromote. Dylan is an outdoorsman, a lover of music and sport, but most especially a family man.

    Read Articles By Dylan

    Dylan’s Favorite IP Moment (15th Anniversary)

  • Kristel Klank

    Social Media Specialist

    Years With IP 1

    Kristel Klank, Social Media Manager, came onboard the Intrapromote team in 2013. Kristel has proved to be a stellar addition to an already strong social media team.

    Prior to joining Intrapromote, Kristel worked extensively in branding and digital strategy, including building robust company identities from the ground up and working on a Big Ten University’s digital and brand standards.

    Holding a B.A. in Professional Writing from Michigan State University, Kristel also is our resident expert in graphic design and all Adobe-related items.

    When she’s not being creative for our clients, you’ll find Kristel riding the dusty trail in her Wrangler, attending concerts, and enjoying quality television.

    Kristel’s Favorite IP Moment (15th Anniversary)

  • Kyle Misencik

    Senior Campaign Director

    Years With IP 4

    Kyle Misencik, SEO Campaign Director, joined Intrapromote in 2011. Possessing a plethora of SEO knowledge with an analytical mindset, Kyle is truly an integral part of our search team.

    Keyword research, title and description tag optimization, content marketing, diagnosing on-page issues, and analytics are some of the skills that make Kyle an exceptional manager in Intrapromote’s client relationships.

    When he’s not optimizing images or analyzing site issues using Google Webmaster Tools, Kyle is probably playing the drums or snowboarding. Oh and don’t let his analytics talk fool you, he was once a bouncer in a previous life.

    Read Articles By Kyle

  • Kristel Klank

    Kristel Klank, Social Media Manager, came onboard the Intrapromote team in 2013. Kristel has proved to be a stellar addition to an already strong social media team. Prior to joining Intrapromote, Kristel…

    Years With IP 1

    Find out more >

  • Kyle Malone

    My name is Kyle Malone, an intern in the Social Media department here at IP. I am a born and raised Ohioan. Although I did spend two years in the state of Florida. I am senior and I am currently in my last semester at Cleveland State University…

    Years With IP 1

    Find out more >