SEO Secrets Book (News)

Danny Dover of AT&T Interactive and Intrapromote’s Erik Dafforn Demystify SEO with Search Engine Optimization Secrets

Practical handbook offers refreshing and comprehensible approach to search engine optimization

Cleveland, OH – Intrapromote, a boutique integrated search marketing agency, congratulates Erik Dafforn, its President and Director of Search, on his collaboration with Danny Dover, which produced Search Engine Optimization Secrets, published by Wiley Publishing. This comprehensive and eminently usable search engine optimization handbook is already establishing its place as the go-to guide for new and experienced search engine optimization consultants.

The format of the book is that of a companion that can be approached as a ready reference tool or a step-by-step guide to search engine optimization best practices. The book not only provides the ‘how’ but also the ‘why’ for each strategy. It offers explanations of common topics and misunderstood subjects; an overview of the SEO industry; a look into the worlds of Google and Bing; ideas for solving relevancy and popularity problems; a discussion of search engine verticals; and much more. The book’s comprehensive site audit examples show how concepts can be applied to the production of client deliverables. The site audits, SEO Cheat Sheets and SEO Resource sections alone make this work a noteworthy contender as the top search engine optimization book available today.

Erik Dafforn, author of over 200 articles on SEO strategy and techniques, found his role in the creation of Search Engine Optimization Secrets to be rewarding: “It was a challenge and a thrill to be a part of this project. The book is a very practical guide that covers the advanced tactics and diagnostics of SEO,” said Mr. Dafforn. “But perhaps more important, it offers practical advice about how to turn those techniques into client deliverables. The book has received many outstanding reviews so far, and I think that validates not only the content, but Wiley’s outstanding production and editorial work as well,” Mr. Dafforn stated.

Known as ‘The SEO Bible,’ and ‘A Great SEO Book’ by readers, Search Engine Optimization Secrets is more than a theoretical tool or a technical manual. It offers an unusually refreshing view of the subject that makes it approachable, fascinating and ultimately comprehensible; which will benefit not only SEO consultants but their clients as well.