New Director of Social Media, Annalise Kaylor (News)

Intrapromote Welcomes Annalise Kaylor as Director of Social Media

Annalise Kaylor adds Fortune 50 campaign experience to Intrapromote’s social media marketing team

Cleveland, OH – January 10, 2012 – Digital marketing agency Intrapromote announced the hiring of Annalise Kaylor as its new Director of Social Media on December 27, 2011. Annalise offers ten years of experience managing social media campaigns for Fortune 50 organizations as well as small, family-owned businesses across a variety of industries. Her creativity and expertise perfectly complement Intrapromote’s strong history as a leader in Integrated Search Marketing.

Erik Dafforn, President of Intrapromote, believes the new Director of Social Media brings a fresh perspective and ability that strengthens Intrapromote’s service offerings: “Intrapromote’s signature proficiency is its search and social structure. We look forward to Annalise leading our social media division to new heights in 2012,” Mr. Dafforn said.

Ms. Kaylor, in embracing her new role, summarizes her view of social media as a communications channel: “Today, global currency isn’t made of paper. It’s made of relationships,” Ms. Kaylor said. Her work has allowed Aveda, Capella University, Culver Academies, Cengage Learning, and a variety of brands in the Whirlpool family to develop and extend their social media presences.

The social media marketing team at Intrapromote led by Annalise Kaylor creates social media marketing campaigns that help turn users into consumers. Each social media marketing campaign not only provides daily management and monitoring but also advanced analysis and strategy that is customized to each client’s needs.