John Lustina, Co-Founder
John Lustina divides his time between developing the strategic, long-term course of the company and forging and maintaining relationships between IP and its partners. His fierce devotion to clients and their investment with our agency is illustrated by his obsession with metrics and the ability to show clients substantial and consistent return on investment (ROI) from Search Engine Optimization efforts.
Along with Co-Founder Doug Ausbury, John formed IP in 1999 as an alternative to traditional online marketing houses, with the ultimate goal of offering a broad base of Search Engine Marketing services. John’s vertical SEO specialties include hospitality, luxury travel and major media/news sites.
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