The who, what & why of Intrapromote
To partner with great brands and make them exceptional online through best practice online marketing tactics, thought leadership, support and bottom-line results.
The IP Team is made up of smart business minds, thought leaders in the industry and represents some of the most creative and experienced individuals in SEO, Social Media and Content Marketing today.
The IP Team is a mix of search engine optimization, social media and content marketing experts that are focused on helping you achieve results in a cost-effective way.
IP creates custom strategies for each client, depending on whether you’re a large brand with hundreds of brick & mortar locations, or an aggressive startup just launching. We offer:
- Comprehensive, enterprise-level organic website analysis and optimization
- Keyword research
- Content marketing
- Google+ and maps optimization
Our Social Media team builds campaigns around strategy, not Likes and Shares. We offer the following services:
- Long-term social planning
- Crisis management planning and execution
- Community and channel management
- In-house staff training
Your brand has a story to tell. We help you tell it online with the following services:
- Content strategy and planning
- Content creation & partnership management
- Content management
- Content awareness and promotion
- Content measurement and analysis
Are your search, social and content marketing campaigns really working together? Do your social profiles help bolster branded searches, and does your content architecture properly express your message to engines and humans alike? Contact us to find out.
We’ve been effectively optimizing web sites for search engines for almost as long as search engines have existed. Founded in 1999, we work with brands like Honda, Cleveland Clinic, Four Seasons Hotels & Resorts, Purdue University and Matco Tools – and plenty of small to medium-sized businesses.
In addition, we work as hired muscle for some of the largest full-service agencies in the world. In fact, dozens of Fortune 500 brands have benefited from our services and don’t even know it.
IP was founded in 1999 — the year Google was founded — when engines like AltaVista and Lycos were the industry’s biggest players. Our journey through the chronology of Search and Social Media mirrors the birth and maturation of those industries themselves.
We continue to evolve right along with our industry and we know what issues merit further discussion, and which are among the daily hype spat out to attract clicks. We know the difference between myth and reality, and we know the difference between faddish techniques and core best practices. We know this because we’ve been observing, learning, and contributing to this industry for well over a decade. And with age comes a ridiculous amount of experience and insight that you can take advantage of as a client.
Our long-term perspective helps our clients to discern between monumental changes to the industry, and changes that are only designed to fill a headline. For instance, when “personalized” results were released in Google’s results several years ago, some in the industry called them “cataclysmic” for SEO. We begged to differ, because we recognized how they would — and wouldn’t — change the results page landscape. And wouldn’t you know it, we were right.
IP was built on the philosophy that great people can do great things when they are given the freedom to grow.
The culture at IP is fueled by the fact that you get out of an organization what you put into it. Relying on our core values of Integrity, Growth, Vision, Connection and Helpfulness, IP has grown into a world-class agency that attracts talent from all over the world.
Our leadership is charged with identifying every opportunity that allows IP to make an impact on our local and online communities. With a strong belief system like this, it’s no wonder that IP has been as successful as it has been over the years.
What Makes IP Different?
We know you don’t hire a company; you hire people. Our people make IP an industry-leading organization with the utmost value and importance placed on maintaining solid client relationships.
Our company structure is unique in the industry since our team members are both experts in their respective core disciplines as well as cross-trained to thoroughly understand the effects of a truly integrated search campaign. This includes but is certainly not limited to:
- How social media impacts algorithmic search
- The effects of search on social media patterns and content dissemination
- How services are intertwined, such as location-based social applications and local search
Most agencies in our industry have “specialists” that are mainly — if not only — focused on a subset of search. Our internal cross-training policy allows team members to understand search and social media together and how each individual component works with the others to achieve maximized results in search engines and social media hubs alike.
Even though SEO is a blend of off- and on-page initiatives in which our “Search” team is well-versed, each dedicated individual will have his or her own unique skill set in the areas of Site Architecture, Link Development, Content Optimization, Code Optimization, Web Analytics & Social Media Marketing.
Many of our team members and their expertise are featured on The IP Blog.Meet The Team
Featured Case Study
SEO for Purdue University
What does a University do to increase traffic to their site for major non-branded keywords and for prospective students and education decision makers outside their major geographic area? Purdue partnered with IP!
- Results for Purdue with IP as their partner:
- Non-branded, non-Midwest site traffic up 255% YOY
- Traffic from California up 79%, New York up 104% & Massachusetts 74%
- Traffic from China up 32%, Canada up 105% & UK up 136%
Other Case Studies
- Mercy Health System Facebook Contest
- Matco Tools Integrated SEO & Social Media
- Edgepark Medical Supplies SEO
- American Honda SEO Image Search
- Luxury Hospitality SEO
We are proud to be a multi-year Premier Agency Partner and 2012 OMMA winner for SEO results for Honda. In addition, Forrester has named us a Top 20 Specialist Agency for Enterprise Level SEO.
Winner Of The 2012 OMMA Award for Best Search Marketing (SEO Campaign)
In 2012, IP added this prestigious award to our trophy case for our SEO work with American Honda. The campaign focused on improving the visibility of the Honda Automobiles site in Google Image Search and resulted in an increase in visits by more than 590%. Read more about this award or read our case study.
An American Honda Premier Partner for Quality, Value & Customer Service
What’s better than winning the Automotove Industry’s top partnership award? Winning it twice! IP is proud to have received American Honda’s Premier Partner Award in 2005 and 2012. Selected from over 1,000 companies and based on nominations from American Honda associates, this award is presented to 15 American Honda suppliers who demonstrate excellence in quality, value, and customer service.
A Forrester Top 20 Search Specialist Agency for Enterprise SEO
In 2011, Forrester Research gave us a “Top 20 Search Specialist Agency” nod for Enterprise Level Search with vertical specialty in Automotive & Health Care.
The IP approach is based on a data-driven, results-oriented premise that encourages all team members to look at a project from a holistic perspective rather than focus on only one component.
The integration focus of IP is the cornerstone of our marketing philosophy that insists that the “parts” working together will always make the “whole” a more powerful online vehicle.
We strive for greatness and while we may be happy with good results, we are never satisfied completely and have a drive to make good brands extraordinary online.
“Special thanks are extended to Annalise Kaylor. The Complete Idiot’s Guide to Pinterest Marketing was reviewed by an expert who double-checked the accuracy of what you’ll learn here, to help us ensure that this book gives you everything you need to know about boosting your brand’s image on Pinterest.”
~ Barbara Boyd and Christine Martinez, Authors of The Complete Idiot’s Guide to Pinterest Marketing
“I cannot imagine doing search engine optimization (SEO) without the contributions of the experts at Intrapromote. Having SEO pioneers as technical editors is a great honor.”
“With so many SEO professionals to choose from, how do you select a technical editor for your optimization book? Search engine optimization has many different facets and approaches. I needed a true SEO expert like Erik Dafforn who understands the nuances, common myths and misconceptions, technical and non-technical issues, and the current and future impact of all of these items.
There are true experts and wannabe experts. I got the true SEO expert in Erik. His contributions and insights to Search Engine Visibility were invaluable. Erik will be one of my technical editors for future search books. He is that talented. He is that knowledgeable. I am looking forward to working with him again.”
Attention Authors & Publishers:
Are you an author or publisher that needs a technical or expert reviewer of your manuscript? Contact us about having an Intrapromote expert join your team!